NBA FIT is a program that promotes health and wellness for young fans. We were tasked with developing a new logo, messaging and a way to introduce it to the public. To do this, we held a surprise FIT camp at a school with Steph Curry and a few NBA/WNBA legends. Together, they taught the kids the value of living NBA FIT.
We documented the entire day and put together a TV spot to help launch the new campaign during NBA FIT Week.
NBA FIT is a program that promotes health and wellness for young fans. We were tasked with developing a new logo, messaging and a way to introduce it to the public. To do this, we held a surprise FIT camp at a school with Steph Curry and a few NBA/WNBA legends. Together, they taught the kids the value of living NBA FIT.
We documented the entire day and put together a TV spot to help launch the new campaign during NBA FIT Week.
Director: Amir Farhang
Agency: Goodby, Silverstein and Partners