The Minecraft community surpassed one trillion views on YouTube. To celebrate this record-breaking milestone, we tapped into one of the community's most loved genres: animated parody music videos.
Featuring 30 of the top Minecraft creators from around the globe, we created a special Minecraft-themed cover of the song “We Built This City” and packed every frame with Easter eggs for the community to discover and enjoy.
Agency: YouTube Creative Studio
Animation: Spark Universe
Music: Heavy Duty
We also added our custom song to YouTube’s Shorts platform so the community could use it in their own videos. We partnered with a few creators to kick off the #MinecraftShorts celebration.