This website showcased a collection of new technologies that Nike designed specifically for Olympic athletes. It offered users insider info about the games, the athletes and their equipment. Every sport from Wu Shu to BMX racing was explored with a collection of factoids, downloadable videos and designer interviews. It showed how Nike's relentless pursuit of innovation was helping athletes push their performance to new heights.
This website showcased a collection of new technologies that Nike designed specifically for Olympic athletes. It offered users insider info about the games, the athletes and their equipment. Every sport from Wu Shu to BMX racing was explored with a collection of factoids, downloadable videos and designer interviews. It showed how Nike's relentless pursuit of innovation was helping athletes push their performance to new heights.
Awards & Recognition: One Show (Silver Pencil), FWA Site of the Month
Agency: AKQA