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NBA
NBA FIT
Launching a wellness program to help the next generation of NBA fans.
NBA FIT is a program that promotes health and wellness for young fans. We were tasked with developing a new logo, messaging and a way to introduce it to the public.
To do this, we held a surprise FIT camp at a school with Steph Curry and a few NBA/WNBA legends. Together, they taught the kids the value of living NBA FIT. We documented the entire day and put together a TV spot to help launch the new campaign during NBA FIT Week.
Branding
Broadcast
Video
We started with the logo design and messaging:
Then spread the word on TV:
The NBA went on to hold other FIT camps across the country featuring more athletes:
Credits
Agency:
Role:
Director:
Goodby, Silverstein and Partners
Senior Art Director
Amir Farhang
Work
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