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YouTube TV
NFL Sunday Ticket Super Bowl Reveal
Keyboard Cat returns with a new tune to announce the biggest news in football.
After 30 years on DirecTV, YouTube became the new home for NFL Sunday Ticket. To launch a partnership this big, we needed something iconic, memorable, and undefinably YouTube.
We decided to announce this news during football's biggest day of the year - Super Bowl LVII. But rather than relying on typical big budget Super Bowl tropes, we turned to the little orange cat that started it all.
Broadcast
Video
Results:
We achieved the highest recall, linkage, breakthrough and impact for any of YouTube's previous Super Bowl campaigns, all while spending considerably less money.
"Keyboard Cat = immediate #1 advertisement. Glad to wrap that competition up early."
"Very clever using the all-time YouTube champion Keyboard Cat for the new YouTube Sunday Ticket ad."
"A Keyboard Cat reference is all I needed to see. The game is just a bonus at this point."
3.75x
Signups YOY
44%
Increase in website visits
138M
Total impressions
Credits
Agency:
Role:
Production:
YouTube Creative Studio
Creative Lead
The Mill
Work
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