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Tina Fey discovers back-to-school shopping isn't as easy as it used to be.
For this back-to-school installment of the Amex EveryDay campaign, we created a TV spot centered around Tina Fey shopping for her daughter, all while trying to keep her from growing up too fast.
We also released additional content on Amex's digital channels featuring Tina and her daughter in other back-to-school shopping scenarios.
Broadcast
Social
Video
Digital short:
Credits
Agency:
Role:
Director:
Ogilvy & Mather
Senior Art Director
Brian Buckley
Work
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